Carl von Stahl Haus
As part of a case study, a new brand identity and a modern website were designed for the “Carl von Stahl Haus” – an Alpine Club hut of the Salzburg section of the Austrian Alpine Club (Alpenverein). The focus here was on the design process of a user-centered website. This project was designed as part of a univeristy course and has no direct connection to the Carl von Stahl Haus.
The hut is located at 1,736m altitude on the Torrener Joch, between the Hagengebirge and Göllstock. The border between Bavaria and the Austria state of Salzburg runs right in front of the peremises. Due to its easy accessibility, the hut is a popular destination for hikers and day visitors, but also a valuable starting point for mountaineers who undertake longer tours from here. Exciting tours are not only offered for hikers, also climbers and ski tourers get their money’s worth! The Carl von Stahl Haus, right on the German-Austrian border, is one of the few mountain huts in the Eastern Alps that is open all year round.
Research and analysis in order to understand the business, brand and users
Mapping out user stories, journeys and touchpoints
Development of a brand and user experience
From Low to High Fidelity Prototyping and User Testing
The business and brand
At the beginning of the project, I analyzed the existing brand and website. During the analysis of the website, I was able to identify some problems which were ultimately the starting point of my redesign. The existing website had the logo of the alpine club, but no branding of its own. The website uses an inconspicuous sans serif font, everything is kept in shades of gray. The way that the content of the page is framed makes it look very dated. The general structure is the same on all pages: all content is located in a content box, which is always adorned with the same photo in the upper area. The strictly consistent appearance makes orientation difficult
Understanding the users
Use cases | Conclusions
As part of the case study multiple use cases have been created and run through. This allows a designer to gain valuable insights into the needs of the target group. The most important findings are presented below.
Planing the User Experience
Once one has dealt with what the users will need, the next step is to think about how to arrange this necessary content. Maybe it makes sense to combine certain elements? What priority do the individual areas and subpages have? With the help of card sorting and a sitemap, possible solutions can be visualized. They are also a good base to start a discussion and evaluation. During the design process it is also advisable to continuously run through some of the previously defined scenarios in order to find suggestions for improvement.
The user flow is the path that a prototypical user takes on a website or app to carry out a specific task. The user flow takes them from their entry point through a series of steps to a successful outcome and final action, e.g. buying a product.
Sebastian’s Use Case
- would like to book accommodation
- checks availability
- is looking for a way to get in touch quickly
The Brand Experience
- Home page
- Tour subpage (detailed view)
User Testing & Evaluation