Look & feel
bold typography and clean design
The branding requirements were a clean and strong appearance. With the bold typography, the name of the company is carried outside – nonetheless it is always supported by a signet. The mountain, cleverly combined with a piece of the puzzle, symbolizes the relationship to nature and the modular components of the product at the same time.
The logo is primarily used in black, but a complementary accent color was chosen. The strong blue once again reflects the relationship to nature – the vast blue skies in alpine terrain and the strong blue tones in natural waters.
The new brand in action
A challenge in this project was to design the packaging. Since this is a fictional product, it was difficult to work off of it directly and backpacks are rarely bought packaged anyway. I have therefore focused on the design of a box that can be used for a potential online shop. The backplate or the modules of the modular backpack are put in a cloth bag for additional protection during shipping. These bags are made out of sturdy fabric and therefore sustainable and reusable. Of course the bags and the boxes reflect the overall branding.