UNDP Annual Report 2025
Client: United Nations Development Programme
Role: Lead Digital Designer
Scope: Interactive website, outreach toolkit, editable social media assets, and partner engagement materials
🔗 Live site: annualreport.undp.org
Centering partnerships
The report was built around the creative concept “Partnerships make it possible,” developed by the Creative Lead in the team. Through a simple yet powerful “Thank you” framework, the experience connected partner contributions to measurable development results, shifting the narrative from institutional reporting to shared impact.
Partnerships were woven throughout the journey through stories, testimonials, acknowledgements, and results-focused content, reinforcing the critical role of collaboration in delivering change at global, regional, and local levels.
Digital-first by design
The 2025 Annual Report was conceptualised as a responsive web experience from the start. Content, navigation, motion, data visualization, and storytelling were designed primarily for digital audiences, with print outputs adapting from the same system.
The result is an accessible, interactive experience that combines multimedia storytelling, partner recognition, and results reporting across devices.
My Responsibilities:
- Design lead for the digital experience
- Information architecture and UX design
- Cross-functional collaboration with content and digital teams
- Design support for localization and outreach assets
Structure, strategy & systems
A flexible information architecture was developed to support layered exploration — allowing users to move seamlessly between high-level strategic priorities and detailed thematic content. The experience accommodates both quick scanning and deeper engagement, addressing the needs of diverse global audiences without overwhelming the reader.
A unified visual system was applied consistently across all touchpoints, reinforcing coherence and brand integrity. As a result, the Strategic Plan operates not as a standalone publication, but as a connected communication ecosystem built for global use.
Amplifying impact beyond launch
Formally endorsed by the UNDP Executive Board in 2025, the Strategic Plan was supported by a comprehensive suite of digital and print assets to enable leadership, Member States, and country offices to communicate its priorities clearly and confidently during the global rollout.
The interactive web version is available in English, Spanish, and French, broadening access for diverse global audiences. The print publication is available in all six official UN languages — English, Spanish, French, Arabic, Chinese, and Russian — reinforcing UNDP’s commitment to inclusive communication. Social media assets were produced in English, Spanish, and French to support global engagement and outreach.
This project demonstrates how a holistic design approach can distill complex institutional priorities into durable, scalable communication products — reinforcing the role of clarity, accessibility, and adaptability in global development communication.
