Specialist in pet & luggage transport
based in Vienna
A brand (new) experience
In the typography of the logo, the focus was placed on the word “Gitter” (grid) , as the custom partitions are not only made for dogs, but also generally for the trunk of any vehicle. The ligature of the double-T was individually adapted to add a symbolic grid within the logo.
In addition to the photos of the completed customer orders, special emphasis is placed friendly images of dogs which help to establish an emotional base with the customer. These images can, but do not have to show the dog in connection with a car, the grids themselves are not the main focus.
Consistency across all platforms