The Lion’s Share Fund Report 2021
During my graphic design internship with the Bureau of External Relations and Advocacy (BERA) at the United Nations Development Programme (UNDP), I was responsible for designing the 2021 annual fund report for The Lion’s Share Fund — a multi-partner initiative that redirects advertising contributions to support wildlife conservation, habitat preservation, and animal welfare.
Client: The Lion’s Share Fund (UNDP)
Role: Graphic Designer Intern at UNDP
Concept & Visual Strategy
The design concept built on the fund’s organic identity by transforming natural traces and patterns into visual elements that connect animals, people, and the environment — key themes of the fund’s mission. Instead of literal paint strokes, animal tracks and topographic patterns became structural and decorative elements to support narrative flow and visual engagement throughout the report.
Additional lighter shades of green were introduced to expand the color palette, enhance hierarchy, and distinguish thematic sections. The cover concept leveraged photography and trace motifs to reflect the connection between people and wildlife while reinforcing the seriousness and global reach of the fund’s work.
Process, Execution & Outcome
The project focused on evolving the existing visual identity into a cohesive, readable, and emotionally engaging annual report. I expanded the brand’s color system to improve hierarchy and section differentiation, and developed a visual language based on organic shapes and animal trace patterns to reinforce the fund’s mission. Through iterative layout and cover explorations, typography, imagery, and graphic elements were balanced to support narrative flow and institutional clarity. The final report strengthens storytelling and accessibility, delivering a visually consistent and credible communication piece for stakeholders, partners, and contributors.
