The Lion's Share
Fund Report 2021
The Lion’s Share is a fund designed to help wildlife conservation, habitat preservation, and animal welfare. A donation to the fund is made every time an animal appears in an ad – an easy way for corporations to make a powerful difference through a simple contribution. Those resources are then used to support animals and their habitats around the world.
Based on the existing visual identity and the report from the previous year, I developed a new concept.